CellC will miss Lars Reichelt ... and so will we.

Walter Pike
I live in Jozi (South Africa) I love it here in one of the most contrasting and vibrant cities on our planet. I am the founder of PiKE | New Marketing, and of the Digital Academy. I have worked in ad agencies and corporates and I have been an academic. I am a public speaker.
I am learning photography, love flyfishing, flytying and the bush. I cook, drink fine red wine. I am one of the spokespeople and an organiser of #slutwalkjhb I am also a director of the Johannesburg Youth Ballet.
I used to farm, breed racehorses and race them, I played polo and provincial level Polocrosse, I even won a jumping class.
I am a level 3 cricket coach, the founding president of the Gauteng Cricket Coaches Association, I ran a cricket club, a soccer club, a sports club, a hockey team and was the president of a football association and the governing body of a primary school.
I am the father of three amazing children.
I love my life, through all its meanderings which have been both brutal and amazing at their times.

I am very disappointed to hear that Lars Reichelt, the real CEO of CellC has resigned My personal experience of the man was very positive. I met him after I had roundly slammed the CellC Trevor Noah campaign in blogs and on the radio. He invited me for a cup of coffee to discuss my views, a discussion scheduled for half and hour that went on for hours. I still hate the campaign but think the strategy that it was communicating was brave and spot on.

I think that he is one of the very few CEO's around whom I believe have the both the vision and the drive the change that the industry needs.

I don't know what went on behind the scenes but to quote Bill Bernbach "Now as always, the future belongs to the brave" and Lars Reichelt was brave.

Congratulations Lars - you made a difference.

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